The traditional election campaigns with politicians shaking the voter’s hands and kissing babies are a bygone paradigm.
The voter’s behavior and the choice of a candidate for public office are not dictated by the belief that he is picking the right man for the job but by a myriad of data mining actions that influence a citizen’s opinion without even him noticing.
The practice of online data analysis for marketing purposes to establishing public preference trends has grown the widespread use of the internet.
Giving a third party permission to acquire their data, whenever a consumer browses for specific information about a product or service, became an everyday accepted practice.
This straightforward authorization to make use of your personal records during computer and Smartphone internet activity is a common and undemanding gesture that happens countless times every day.
Data analysis obtained by misappropriation of digital assets, as a method of targeting voters to manipulate their opinion and political will, came to the fore when intelligence companies that worked for the military and secret services started to use personal data to influence the outcome of elections.
The American public opinion was stunned when the 2016 election results opened the White House doors to Donald Trump, contradicting the most reliable polls and surveys.
The revelations about covert operations only became public two years later, when it was uncovered that Cambridge Analylica, a British company specialized in military and political activities had been commissioned by Trump campaigners to provide cyber services.
Trump’s autocratic personality during his Presidential mandate created enemies, not only among left-wingers and liberals but also amid top American business barons.
More importantly, Trump’s attempts to regulate the monopoly of public opinion in the field of social media were not welcome by the big communication titans Twitter, Facebook, tik-tok, and Instagram.
The history repeated itself, but this time to do the opposite, when the power of social media mobilized all cyber resources to plot the roadmap to Trump’s downfall.
The main architect of the whole plan was Mike Podhorzer, a political strategist from the Analyst Institute, a company with a similar name to the British outfit that Trump had used four years prior.
Using the tools to model the personality of every American voter, the conspiracy induced legislators and state officials to modify all aspects of the electoral structure.
Persuaded by data, obtained by behavioral micro-targeting psychographic analysis demographics audience segmentation, the citizens of vital American states changed voting systems and laws to accept mail ballot voting and new methodologies of ballot counting.
The group had no leaders, no name, no hierarchy.
The influence of social media transcended the borders of political parties, money and working-class, leftist or conservative, and Greenpeace zealots, creating a herd of docile instruments of the main goal, which was to prevent the normal citizen to cast his vote in the traditional Election Day.
Covid may have been an unexpected ally to the global strategy.
The end result was that fifty percent Americans voted by post and twenty five per cent the cast their vote prior to Election Day.
In fact only one quarter of voters voted on last year’s American Election Day.
The victory of Biden at so advanced age was irrelevant.
He did not have to move a finger, participate in debates or public appearances.
Social media did the job and is in control.